A Master Franchise Agreement has been signed with Master Franchisor, Italico Srl, to proceed with the development of the Casa Latino brand in Italy. Italico Srl consists of several skilled professionals whose expertise ranges from international brand strategy to the development of franchising systems. Currently assisting one of the leading European fashion companies in strategic planning and development, the principals of Italico Srl feel they are ready to successfully develop the Casa Latino brand in their home country.
From San Benedetto del Tronto, Italy, Mr. Eros Spinozzi, President of Italico Srl, said; “During the year 2008 we had the opportunity to understand the brand position of Casa Latino and at the same time to observe the growing success of the franchise model during a period of huge downturn. We were introduced to this real estate brand by Mr. Sonny Buoncervello, a long time family friend that happened to be one of the pioneers of modern real estate business.
